Attraction Accountability

'Increase the performance

of your new attraction'

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Articles and papers
  • Attractie Respons Matrix (Dutch) (English)
  • Brand Based Imagineering (Dutch) (English)
  • IBRA-toepassing (Dutch)
  • McDonaldization and Disneyization in theme parks (abstract in English)
  • Attraction Accountability (abstract in English)

Attraction Response Matrix

Dutch version

English version


Movie Park Germany (Shrek 3d/4d)


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